How are you marketing your Nonprofit?
I’d love to hear from you.
Nonprofit organizations are an essential part of every community and a growing career option. While many nonprofits run very similarly to for-profit businesses, the marketing strategies of the two should differ. Unlike a for-profit business, your key objective is not to sell a product or service. Also, the emotional impact you wish to make on your target audience will be much greater. Social media is a critical part of this marketing strategy and a powerful tool for nonprofits – but only if it’s used effectively. Here are several key differences that should be incorporated into every nonprofit’s social media strategy.
Aim to inform, not sell
Social media is an opportunity to inform your audience of your mission and everything you’re doing to further it. It’s not effective to simply direct people to a “donate now” button on your web site. You must first begin with a base…
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