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“I don’t believe Teavana will ever grow into what the Starbucks brand has become for one simple reason: tea lacks the major caffeine count,” he added. “That sounds silly, but the bottom line is that in this day and age of frantic tech-driven lifestyles, people want to run on 100 mg of caffeine, and they will trade taste to make that happen.”

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http://www.forbes.com/sites/clareoconnor/2013/10/23/starbucks-opens-its-first-tea-bar-as-ceo-schultz-bets-on-90-billion-market/