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http://money.cnn.com/2013/11/30/news/economy/cyber-monday/index.html?iid=SF_BN_Lead

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“When it started in 2005, the first Monday after the Thanksgiving weekend was only the 10th busiest day of the year for online sales, according to comScore

The following year, it actually fell to the 12th.

But the name was catchy enough to prompt retailers to offer Cyber Monday sales. And that prompted online shoppers to make more of their purchases on Cyber Monday. By 2010, it was the biggest day of the year for online sales.

“It became a self-fulfilling prophecy,” said Andrew Lipman, vice president of marketing & insights at comScore.”

~Preston Byrd